LOGO&FONT
INSPIRATION
EXPERIMENT
FIRST TRYING
FIRST TRYING
FINAL
The original NEEC logo was mainly focused on theconcept of incorporating keywords into the logo. sowe respected their creative core and expanded someof our design elements. we have several diferentdesign concepts.
First,we can incorporate natural elements,usingimages of trees,leaves,water drops or the earthbecause these elements can directly convey the themeof environmental protection and nature.
Secondly,use natural tones such as green,blueand brown,which can convey a sense of freshnesssustainability and eco-friendly.Our concept is to convey sustainability andecofriendly. Try to keep the design simple and clearso that it can be used in diferent media and sizes,including print and digital platforms.
FINAL
In terms of font selection,weinitially tried todesign based on the pattern on the original logo,hoping to keep it consistent with the brand'sexisting visual elements. However,in the actualapplication process,we found that although theseself-created fonts were visually consistentwith the pattern,they failed to highlight theirimportant position in the simple logo due to overlycomplex lines or lack of hierarchy.
This font design did not achieve the expected effectin terms of overall proportion and visual centerof gravity,resulting in insufficient recognitionand impact of the logo.After many evaluationsand discussions,we realized that although thesefonts have a certain design aesthetic,in actualapplication,the fonts are not clear enough on thevisual level,and thus cannot effectively attractthe audience's attention.
This bold design gives the 1ogoa stronger presence and aowsit to stand out in a variety ofenvironments.
By widening the font and reshapingthe lines,we not only maintainthe core identity of the originallogo, but also bring a refreshingvisual experience to the audienceThis simple and direct designlanguage effectively conveys NEEC'sfirm determination to protect theenvironment and achieve sustainabledevelopment
When redesigning the Ec logo，wecleverly integrated the origina1design elements and made someoptimizations to enhance the visualimpact.We chose a wider fontstyle to emphasize the heavinessof the logo and text,making theoverall design appear more conciseand powerful.
Feedback
At the same time，we ensured the overall balance of tones and elements,so that the logo can express the theme of nature and eco-friendliness while maintaining the aesthetics and practicality of modern design.This design strategy not only enhances brand recognition,but also strengthens the visual connection withthe audience,giving people a clear impression that is easy to remember.