PRINT PRODUCT
Our goal is to print NEEc's logo or pattern on paper bags,handbags and T-shirts to expand NEEC's influence and brand awareness.
Because the serelated product out puts,such as T-shirts,were not involved in NEEC's original design,we hope that through such a design strategy, more people will understand and support the organization's mission and values .
To achieve this goal, we havetried many different forms of logo design,always taking simplicity as one of the main design directions.By keeping the design simple,we ensure that the logo does not overly dominate the entire visual effect, but is well balanced with the overall design. This design concept not only makes our products fashionable andpractical,but also naturally embeds NEEc's brand elementsalt in the audience's daily life.In addition,in order to enhance the appeal of theseproducts,we have conducted multiple tests and adjustments in the selection of patternsand materials to ensure that the final product is environmentally friendly while meeting the standards of beauty and durability .
EXPERIMENT1
RUBBER STAMP ENGRAVING
We initially tried to use rubber stamps to carve ourlogo on paper bags and T-shirts, but we found that the printing effect was unsatisfactory, resulting in the logo conveying a blurred brand message that failed to attrac the audience’s attention.
This blurred effect not only affected the logo's recognizability,but also greatly reduced the professionalism of the overall design. we hoped to attract the audience's attention through the design,but the actual effect disappointed us .
EXPERIMENT2
SCREEN PRINTING
After rubber stamping did notwork as expected,we decided to explore different printing materials to achieve a better result.After comparing multipleprinting technigues,we found that screen printing not on provides more vivid colors,but also reproduces image details more clearly.This technology is particularly suitable for our needs because it can achieve high-quality printing results on different materials.
After in-depth discussions and tests,we decided to use the holiday time to launch the final short-sleeved -shirt and usescreen printing to produce it.This way,compared with theprevious printing technology,the final result will be clearer,the logo and design content will be more prominent and ateconvey our brand message.